Do not forget video in Facebook. It has been proclaimed by online marketing gurus for a number of years: don’t underestimate the importance of video. Moving images grab the attention of customers and visitors faster and social networks understand that too. Facebook boosts videos and will spread them faster than a message with a photo and a link. A tip: upload your video directly to Facebook, then the algorithm will give your message an extra boost. Facebook is less happy with videos you share from YouTube and supports native video better.
Pro Tip: Facebook Live Does Even Better
So, for example, are you at an event or do you want to make an announcement, share this via live video on Facebook. Your fans will be notified that you are going live, and this video will continue to appear in their timeline afterwards. You can buy real facebook likes and have the perfect deal.
Frequency and time of messages
Promoting your Facebook page without spending money doesn’t mean you have to publish multiple posts per day on your Facebook page. What is important is that your frequency is consistent. Whether that is once a week or once a day. Make sure you publish your message equally frequently and at about the same time of the day, so that fans know when to expect a message from you.
There is a lot of debate about when to post on Facebook. That depends on the country, your industry, your existing fans, and so much more. Sprout Social research shows that, in general, the best times are:
Facebook: Best Moments to Post
Do not just copy this, but test it on your own page. Wednesday afternoon and Thursday just after noon are the best times worldwide. But if you get a lot more responses on Friday morning, follow your own findings.
Gather your most loyal fans in a closed Facebook group
Facebook’s mission is to connect people. You can also promote your Facebook page with the help of Facebook groups. Invite your most loyal fans and fire ambassadors in a closed Facebook group. This way you are in direct contact with your top customers. This has advantages for both them and you. You can reward your fans in such a group with exclusive photos, facts, updates, but also discounts and promotional material. Plus, they’ll also feel honored to have been specially chosen by your company to be part of this select group of fans. And you can also ask them for help and advice about new developments, ways to promote your products, testimonials,win-win.