The backlinkis a vast subject that deserves our attention given the preponderant place occupied by backlinks in the list of Google ranking criteria. How to properly manage your backlinks? This is the question this article attempts to answer.
What is the backlink?
The word backlink is an English term in which we have the words back and link. In French it gives us a return link. You have understood that when we talk about backlinks we are talking about links, more precisely links between two distinct sites, but only incoming links from a site. To buy backlinks this is important.
In the expression backlinks, ok for link but why back?
Return means in principle that there has been a go. The term backlink has been mistakenly used to designate the inbound links to a site probably because of the link exchange technique that was widely used at one time to work on Google SEO.Link you to your site and you link back to me and we counted the backlinks, the famous backlinks.
So to clarify, today when we talk about backlinks we are talking about inbound links to a site from outside, as opposed to outbound links which are links to the world outside the site.To learn more about the link and the different types of links, also read our article on Links and SEO.
The backlink, a key criterion of Google ranking
If there are 2 criteria to be defined as essential for a Google natural referencing, they are:
- The contents
One does not go without the other. You can have the best content in the world, if opposite does not have backlinks, SEO will not work. The reverse is also true, we can have the best backlinks in the world, if the pages of the site do not have the appropriate content, and the magic will not work.
The difficulty of developing backlinks
Developing backlinks is surely the most difficult part of SEO and necessarily the one that takes the most time.
Why is it difficult to develop backlinks?
Because backlinks affect the world outside the site over which we do not have control, unlike the optimization of the content of the pages of the site over which we have total control and have complete freedom of intervention (provided that understood that the client has given us his administrative access).
Developing backlinks consists of finding new links on the Internet, diversified and quality links while respecting Google’s rules in order to stay within the authorized limits.
Succeeding in backlinking is to include it in a strategy of visibility on the internet. To create links is to advertise on the Internet while leaving your signature, that is to say the backlink to your site. Writing good articles that present the activity of the company and posting them on communication sites will increase the visibility of the company on the Internet while adding additional links to the site.