Retail outlets across all sectors are experiencing a lot of the same challenges and drawbacks. Budgets are being trimmed and each previous advertising dollar has been questioned. As this is occurring, there is an ever growing need to produce and innovate effective advertising and marketing materials with what small budget which has survived the chopping block.
As agencies and retailers are being forced by management and customer behavior to think of new thoughts and attention grabbing techniques, they are at exactly the exact same time being asked to streamline and use less funding to make a larger impact. It has forced retailers and entrepreneurs to become a lot more introspective, and to look at existing advertising campaigns and spend for any potential overlooked opportunities.
Most entrepreneurs are aware that it takes less money to keep a customer than it does to acquire a new one. Also common understanding is that a lot of the buying decisions are made at the point of purchase, in the retail outlet. Equipped with these little gems of advice, many clever retailers and marketers are putting their focus and concentrate on that frequently neglected stage of the purchasing cycle – the purpose of sale. At the point of sale, that is an Existing client has entered your shop and is going to buy a product, there are particular unique challenges and factors. It does not take much at this stage for a consumer to become disinterested, change their mind, or decide to price shop elsewhere. It is very important to capture attention, retain interest, and promote a purchase decision.
This is where point of purchase smart digital signage products in singapore advertising comes in. It is proven that static pictures, or posters, do not attract attention as efficiently as moving or electronic imagery. Additionally it is a major leap of faith, or very expensive Endeavour, to leave the point of purchase in the sole control of cashiers or other workers. This is particularly true for retailers with a high turnover rate, always changing and new inventory items, or other conditions which make employee training hard and past funding limitations. Digital signage is a much more effective point of purchase advertising tool.